Taylor Swift's '1989 (Taylor's Version)' sets Spotify music streaming records for 2023

Taylor Swift has made history again. After being deemed a billionaire – and boosting NFL viewership with her romance with Kansas City Chiefs' Travis Kelce – she's now set new streaming music records.

"1989 (Taylor's Version)," which was released Friday, became Spotify's most-streamed album of the year in just its first day on the music service, the company said Saturday. And Swift became the most-streamed artist in a single day in the streaming service's 15-year history, Spotify said.

The original album, which was released in 2014, won the 2016 Grammy for Album of the Year and sold nine million copies in the U.S.

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This rerecorded “1989” is the fourth in Swift’s catalog to be issued in a “Taylor’s Version,” a move she's initiated to regain artistic ownership of her music after the sale of her original master recordings in 2020.

In July, she released "Speak Now (Taylor's Version)" a rerecording of her 2010 album. New versions of her albums “Fearless,” and “Red” were released in April 2021 and November 2021, respectively.

Swift posted on social media Friday thanking Kendrick Lamar for rerecording his verses used in the remixed version of the song "Bad Blood," released seven months after the original "1989" album. The rerecorded remix is on the new "1989 (Taylor's Version)" deluxe edition.

"Watching (him) create and record his verses on the Bad Blood remix was one of the most inspiring experiences of my life," she posted on X and Instagram. "I still look back on this collaboration with so much pride and gratitude, for the ways Kendrick elevated the song and the way he treats everyone around him. Every time the crowds on The Eras Tour would chant his line ‘you forgive, you forget, but you never let it… go!’ I smiled. The reality that Kendrick would go back in and re-record Bad Blood so that I could reclaim and own this work I’m so proud of is surreal and bewildering to me." "

Follow Mike Snider on X and Threads: @mikesnider &mikegsnider.

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